Does anyone else notice "news framing" of the 2008 Election in the form of....?

hmm...I can see where your coming from with these news framing terms, however I think I've heard them so much that I've just become desensitized. exp. Soccer moms= white/married undecided thirtysomething woman. I think it's rediculas but it is what it is. 2cd exp Obama's newly registered voters=African American new voters